Verification of the Authenticity of Customer Reviews
Every consumer review is checked for authenticity prior to publication, ensuring that reviews originate only from consumers who have actually purchased/used the products being reviewed.
The verification is carried out
- by means of a manual check in the form of a comparison of the review with the order history in the merchandise management system (ERP system), making a prior product purchase a necessary condition for publication.
- alternatively, by making the possibility of submitting a review dependent on prior login to a registered customer account from which a purchase has been made.

















