INTROImagine a bike that rolls with you through morning rush hour and takes you on big adventures on the weekends—come rain or shine, this bike knows no obstacles. That’s exactly the bike standing right in front of us. And that red: WOW!! It kind of gives us Italian vibes. Rosso Every Day—a veloheld.iconX in RAL 3004 Purple Red. It looks like a Sunday bike, but rides like a true everyday hero.

What makes this veloheld.iconX special?

At first glance, it’s obviously the color. RAL 3004 Purple Red, glossy—with fenders in exactly the same shade. Rosso Corsa comes to mind—but this red doesn’t just make the daily commute to work; it goes everywhere. Every day.

The frame

Made in the Czech Republic with a level of care that’s hard to find. Steel as it should be—durable, sturdy, and full of character. The steel fork in the frame color ties the whole look together so seamlessly that you simply can’t take your eyes off the bike. Plus, plenty of mounting points for water bottles, racks, and anything else you want to bring along—perfect for a bike that rolls every day or heads out on big adventures.

The Build

This veloheld.iconX comes equipped with the SRAM Rival AXS XPLR 1×13-speed drivetrain—electronic, low-maintenance, and reliable. Just the thing for a bike that’s on the road every day and needs no excuses. Plus, a SON hub dynamo with a DT 370 hub and G540 wheels—lights that always work because they don’t rely on a battery. That’s the kind of reliability we like. Schwalbe G-One Allround 40-622 tires—wide enough for gravel, fast enough for the city. And then there are the fenders. 50 mm, in frame color.
That’s the detail that transforms this bike from a sporty all-rounder into a true everyday hero. Beautiful and functional. Both together—that’s how it should be.

What's next?

This bike is on its way to Kiel—and we can’t wait to see what (everyday) adventures it will have there. Rosso Every Day, every day and in any weather. Want to build your own veloheld.iconX? Then configure it in our online store or just drop us a line. We’d be happy to help.